![]() The LINQ’s transformation began last fall with the opening of The Book, the next generation of race and sports book, and continued with the introduction of the all-new integrated Strip-side RE:MATCH bar, both worked on by McCann Systems. T h e experiential audiovisual deployment at the LINQ does that and more. These users demand unique, shareable, immersive experiences. ![]() In this case, Caesars Entertainment’s goal was to design a space and experience that catered to a new generation of casino-goers. These digital canvases display constantly changing and never-repeating art and also serve as digital wayfinding, collaborative AV and kinetic architecture.Ĭaesars has been trusting McCann Systems to design and deliver technologically advanced sportsbooks for years now. This unique digital experience actively collects data by measuring guests’ locations and actions, converts this data to flowing, beautiful images, and outputs onto a digital canvas for said guest to interact with. The Linq Hotel + Experience, which was completed in June 2019, is considered by those who designed and built it-and the guests who’ve stayed there or visited it during a trip to Las Vegas-to be “ the casino of the future, ” merging augmented digital art with audiovisual experiences.ĭATALAND features over 160 displays and several thousand square feet of Unilumin LED and showcases designs by media artist Refik Anadol.
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